A family of brands under one roof

Welcome to Masamigas, your vibrant Latin mercado in the heart of Santa Rosa, where culture, heritage, and community converge to create an unforgettable experience. Coming to Santa Rosa in 2025, Masamigas is not just a place; it's a destination that celebrates the rich tapestry of Latin culture, inviting you to immerse yourself in a world of flavors, friends, and family.

Coming 2025!

Welcome to La Selva, where the jungle’s bounty meets the vitality of your day. Our green juice and smoothie bar is a verdant oasis in the urban landscape inspired by the lushness of the rainforest. La Selva offers fresh, nutrient-packed ingredients that invigorate the senses and nourish the body. Bienvenidos a La Selva, where the fusion of nature's goodness and vitality harmonize in every wholesome product.

Coming 2025!

Fruta Ice Cream is dedicated to crafting all-natural frozen treats without preservatives and artificial additives. Our commitment to purity means indulging in ice cream, yogurts, and sorbets made with some of the highest quality fruits imported from all over the US, Central and South America. Each recipe, a treasured family secret, brings forth a symphony of taste, available not just in scoops but also as tantalizing fruit or ice cream bars, known as paletas.

4 Locations in Sonoma County!

Nestled inside Masamigas Mercado resides our taproom, a sanctuary for craft beer lovers. With a rotating selection curated from nearby breweries, each pour pays tribute to the artistry and passion of California brewers. From crisp ales to robust stouts, Masamigas Craft is a destination for locals and visitors alike to foster connections over shared pints and the celebration of local craft.

Coming 2025!

New projects launching in 2024!

Stay up to date with Casa Cruz Restaurant Group as we launch 4 new concepts in 2024!