Casa Cruz Mercado is our vision for a new kind of neighborhood market—one created specifically for Santa Rosa and shaped by the community, culture, and families who call it home. The attention to design is not to make everyday food feel exclusive. We intend to offer competitive pricing, honest value, and a higher standard of house-made and carefully curated products than what is currently available in South Santa Rosa.

Casa Cruz Mercado is rooted in our Mexican heritage, but it is not meant to simply recreate the past. It takes the flavors, traditions, hospitality, and spirit we grew up with and gives them room to evolve into something fresh, innovative, and still unmistakably authentic. More than a place to shop, we want it to be a place where people can eat, gather, discover something new, and feel that it was made with them in mind. We believe Santa Rosa deserves a mercado that reflects where our community comes from, while also representing where it is going—and we are curating Casa Cruz Mercado from the heart, for this city.