Casa Cruz Group is a family-owned holding and development company headquartered in Sonoma County, with operations spanning real estate, retail, and hospitality. We develop the commercial and high-density residential properties that our portfolio of consumer brands across grocery, food and beverage operate in.

Casa Cruz Group is the parent company of Fruta Ice Cream, Casa Cruz Mercado, La Selva Juice, Tacos Calle Doce, Monte Coffee, and Soluna Craft, providing the strategic leadership, development capabilities, operational infrastructure, and long-term investment behind each business. Founded and operated from a small ranch in Sonoma County, the company remains grounded in its local roots while pursuing an ambitious vision for lasting regional and broader growth.